College Football NIL Market Doubles in 2 Years

College football Name, Image, Likeness spending has surged dramatically in recent years. According to Opendorse's annual report, Big Ten schools will spend an average of $48.2 million annually across all sports this year, with the SEC close behind at $44.5 million.

The ACC and Big 12 are projected to spend around half those figures at $29.4 million and $24.3 million respectively. Ohio State's Ryan Day predicted in 2022 that $13 million in NIL money would be needed to retain their roster, a figure that now seems modest as financial requirements have seemingly doubled almost every offseason for the last five years. likesport.biz